Entrepreneur’s Guide to Intellectual Property – Blog Series: Trade Secrets: What Are They and How Do I Protect Them? (Part 2)

June 1, 2012

By: Eric F. Severson

When is a Trade Secret the Right Protection?
When considering maintaining an innovation as a trade secret, an innovator must ask a number of questions regarding the new technology, such as:

  • Can the new technology be kept confidential and effectively used? For example, can the technology be effectively used in a closed and secure facility? If so, trade secret protection should be available and an appropriate form of IP protection.
  • Is the new technology truly innovative or is it an obvious application of existing technology?  If it’s a modification of existing technology, patent protection may not be available.
  • Will use of the new technology by others be easily detectable? If so, the technology may not be able to be kept as a trade secret and patent protection may be a better option, especially if infringement can be easily determined.

Innovators should work with their intellectual property counsel to address strategies for protection of their inventions to make sure the best form of intellectual property protection is implemented to protect the company’s most precious assets, their innovations.

Keeping Trade Secrets Secret – 12 Protective Measures
The following checklist summarizes the key protective measures which a trade secret owner should take to ensure that the security of its trade secrets is maintained.

  1. Only Disclose the Secret on a “Need to Know” Basis. Only those parties that have a need to know the trade secret information in order to perform their jobs should be given access to the trade secret information.
  2. Maintain a Written Statement of a Business’s Trade Secret Policy. A business’s trade secret policy should be set forth in writing and provided to employees. The trade secret policy should describe the type of information that the company safeguards as a trade secret. The absence of a written trade secret policy may be persuasive evidence that information was not in fact treated as a trade secret. A business should be certain that all employees with access to trade secrets are instructed in the actions they are to take to ensure the secrecy of the confidential information to which they have access.
  3. Treat Trade Secret Information Differently from Other Information. If possible, trade secret information should be separated physically from other information and employees requiring access to the secret information should be prohibited from discussing the secret information outside the separate and secure areas.
  4. Institute Physical Security Measures. A business should, if it has not done so already, implement security measures including passwords and locks to physically deter access to trade secrets. Such actions may provide critical demonstrative evidence to show a court that affirmative actions have been undertaken to safeguard confidential information. Computers containing proprietary information should be accessible only by means of a password. These passwords should be changed regularly and stored in a secure place. Additionally, information which is transmitted electronically should be transmitted in an encrypted or scrambled form to prevent its interception.
  5. Trade Secret Documents Should Be Labeled. To help deter the improper dissemination of trade secret documents, all such documents should be labeled with a proprietary notice and employees should be instructed as to the meaning of such designation.
  6. Written Documents Containing Trade Secrets Should Be Destroyed When They Are No Longer Needed. This measure will eliminate the need to physically safeguard items which no longer need to be maintained in written form. The destruction of these materials should be in a manner which eliminates their usefulness and prevents competitors from being able to reassemble the documents.
  7. Remind Employees of Their Confidentiality Obligations. Employees should be reminded on a regular basis of the business’s security procedures and their individual obligations to maintain the secrecy of trade secret information.
  8. Employees Should Be Required to Sign a Written Pledge of Confidentiality. This pledge should acknowledge that the business has granted the employee access to trade secret information, that the business is protecting the information, that the employee agrees not to disclose or misappropriate the information, and that the employee will report to the business all unauthorized disclosures or uses of the trade secret information. This written pledge should define the trade secret information to which the employee is or will be granted access so that the employee cannot later claim that she was unaware of the scope of the information that the business sought to protect via trade secret law.
  9. Hold Exit Interviews with Departing Employees Who Have Had Access to Confidential Information. An exit interview provides a business with an opportunity to remind a departing employee of his or her written pledge to refrain from misappropriating or disclosing trade secret information. This interview also provides an opportunity for the business to collect all documents, security passes, notes and other items that pertain to the trade secret information. Immediately following the exit interview, the business should send the former employee a written summary memorializing the issues discussed at the exit interview and instructing her to call the business if she has any questions regarding her continuing obligations of confidentiality.
  10. Restrict Access to the Business Property. To help restrict trade secret dissemination, the business can limit the public’s access to areas containing its trade secrets. A business should not allow visitors to meander through its facility unescorted. Rather, if it has not done so already, a business should institute a formal procedure regarding visitors which may include requiring visitors to sign a confidentiality pledge. Any tours of a business’s facilities should be careful to avoid the disclosure of proprietary information.
  11. Screen Speeches to Eliminate Confidential Information. Publications, press releases, speeches, seminars, and trade show displays should be screened to ensure that competitors are not provided an opportunity to discover trade secrets.
  12. Disclose Trade Secrets to Others Only After the Other Party Has Signed a Confidentiality Agreement. On occasion a trade secret owner must disclose a trade secret to a third-party such as in connection with entering into a license, joint enterprise, or sale of a business. The confidentiality agreement should clearly establish the responsibility of the third-party to keep the trade secret information confidential as well as the implications of a breach of the agreement.

To view the next blog in this series, click here.


Entrepreneur’s Guide to Intellectual Property – Blog Series: Trade Secrets: What Are They and How Do I Protect Them? (Part 1)

May 31, 2012

By: Eric F. Severson

Background
A patent is the form of intellectual property that most commonly comes to mind with respect to new innovations. A patent provides a government endorsed monopoly to prevent others from making, using or selling an invention for 20 years from the filing of a patent application. The invention may be a new apparatus, a composition, an article of manufacture or a process that meets the statutory requirements for patentability. The invention must be both new and non-obvious.

Getting a patent can be a rigorous, expensive and time-consuming activity, usually costing thousands of dollars and taking years to obtain. One of the principal drawbacks of patent protection is that the applicant for such protection must fully disclose how the technology works, and the best way to practice it, such that another engineer or scientist can use the patent as a blue print to reproduce the invention. This disclosure is provided to the public upon publication of the patent application, which occurs before the patent office has even decided whether the invention is protectable or not. Under the patent system, therefore, the innovator will be disclosing his or her invention to the public without being certain whether any protection will be ultimately available, or what the full scope of that protection will be.

Trade secret protection can provide an alternative form of intellectual property protection that does not have the same limitations as patent protection, though it has its own specific limitations.

What is a trade secret?
A trade secret is generally any information that derives economic value (actual or potential), from not being generally known to, and not being readily ascertainable by proper means by other persons. The information to be protected as a trade secret must meet two requirements:

  1. The information must be a secret (i.e. not public knowledge or general knowledge in an industry.
  2. The information must be subject to “reasonable efforts” to be kept a secret. 

Reasonable Efforts
What constitutes “reasonable efforts” depends on the information to be protected and the general practices for a specific industry. “Reasonable efforts” does not mean all conceivable efforts.

Generally “reasonable efforts” include the use of confidentiality/non-disclosure agreements, security precautions (locks, passwords, badges, etc.), and “need to know” compartmentalization of knowledge to keep information secret. Trade secret protection is handled under individual state law and common law, with most states having enacted the Uniform Trade Secrets Act governing the protection of such rights.

Advantages and Disadvantages
Trade secrets have several benefits over the patent protection. First, a trade secret is not limited to a specific term, but can be protected indefinitely as long as the information is preserved as a secret and retains its economic value. Second, trade secrets can protect innovations that may not meet the statutory requirements for patentability. Finally, trade secret innovations are not published and available to the public.

However, there are limitations to the protection of trade secrets. One significant drawback to trade secrets is that they do not protect against independent development. For instance, if a competitor would develop a process or system similar or identical to an innovator’s process or system without obtaining or referencing the innovators trade secret (i.e. did not obtain by theft, espionage, or disclosure by former employee of innovator), the trade secret would not protect against this independent development. Another drawback is that the innovator must take continual “reasonable efforts” to keep the innovation a trade secret, and if the “reasonable efforts” lapse, even if only in one specific instance, the trade secret protection can be lost. One more drawback is that certain types of innovations may not be able to be maintained as a trade secret. For example, if the trade secret can be determined by reverse engineering, its status as a trade secret may be lost.

The table below summarizes the differences between patent protection and trade secret protection:

Patent v. Trade Secret Protection

Patents Trade Secrets
What is protected? Inventions Any information you do not want your competitors to know
What are the requirements? The invention must be new, useful, and non-obvious The trade secret must, in fact, be a secret and maintained as such through appropriate business practices
How long does protection last? 20 years from filing and a minimum of 17 years Indefinitely
What are the costs? Filing, prosecution, maintenance, and enforcement Establishing procedures and keeping key employees
How long does it take to secure rights? Two to five years As long as it takes to establish and maintain internal company procedures
How can competitors defeat my rights?
  • Invent and file first
  • Challenge the validity of my patent
  • Design around my patent
  • Invent and publish
  • Hire away key employees
  • Reverse-engineer the product
  • Patent my trade secret
How can I defeat my own rights?
  • Publicly use the invention for more than one year before filing a patent application
  • Sell (or offer to sell) the invention more than one year before filing the patent application
  • Accidentally disclose a trade secret
  • Fail to retain key employees
  • Try to getU.S.and foreign patents and have patent application published by USPTO

To view the next blog in this series, click here.


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